Vertical growing company Oishii has launched the newest variety of Koyo Berry.Koyo Berry will be Oishii's second strawberry after Omakase Berry, bringing a whole new flavour to the table. Each tray of Koyo Berry is non-GMO, pesticide-free, fully ripe and always in season.
‘To stand out in a market dominated by leafy greens and herbs, as well as tomatoes, he went the other way and chose vertical farming's most difficult fruit to grow - ‘strawberries’ - which have a significantly longer cycle and more complex plant physiology than other produce. significantly longer cycle and more complex plant physiology than other produce.
Whoever can use vertical growing techniques to unlock strawberries will come closest to unlocking all other flowering crops, which are some of the leafy greens outside of the.’ Founder Hiroki Koga said.
Koyo Berry strawberries are a Japanese variety traditionally grown in winter outside of Tokyo.Strawberries are characterised by a refreshing sweetness, balanced acidity, aromatic aromas and a slightly hard texture.. This nutritious strawberry is grown hyper-locally on Oishii's indoor vertical farm. Evoking sweet summer memories, Koyo Berry is always picked at the peak of ripeness and will thrill even the pickiest of fruit lovers.
When we created Oishii, we promised to set a new standard in the way we enjoy our produce.Hiroki Koga, CEO and co-founder of Oishii, said, ‘Omakase Berry was an important first step in that journey, and today, we're proud to introduce Koyo Berry - which is based on our brand's legacy of delivering clean, fresh strawberries that are unlike anything you've ever had before.’
Koyo Berry is available at FreshDirect in New York, New Jersey and Connecticut for a suggested retail price of $15 per tray, or $8.60 a piece. It will expand to other markets, including Los Angeles, later this year.
In 2018, Oishii launched its first strawberry, Omakase Berry, which quickly caught the attention of Michelin-starred chefs, trend-setters and consumers alike with its sweetness, aroma and creamy texture. With a suggested retail price of between $6 and $20, depending on tray size, Omakase BerryCurrently sold in Whole Foods Market and other grocery suppliers.
Oishii currently operates three indoor vertical farms - two outside of Manhattan and one in Los Angeles. The brand recently opened its flagship Mugen Farm, a 74,000-square-foot facility that introduces state-of-the-art technology to make Oishii's precision farming process even more efficient. The new farm relies on advanced robotics and traditional Japanese farming methods for every harvest, saving 60 per cent of energy and 40 per cent of water compared to the first-generation farm.
As the first vertical farming company to perfect strawberries on a commercial scale, theOishii combines nature, technology and the agricultural techniques that Japan has perfected over decades in perfect harmony.that grows this valuable fruit naturally pollinated by bees.
When the strawberry plants are in flower, Oishii introduces bees into the growing room to fly freely between the strawberry flowers, transferring pollen from stamen to pistil and completing the natural pollination of strawberries. The presence of bees also helps to promote plant growth and improve the yield and quality of strawberries.
Oishii uses artificial intelligence and data analytics to monitor the farm's environment and plant growth, including temperature, humidity, CO2 levels, light and nutrients, in order to control the environment 100 per cent and ensure that strawberries are growing in the optimum environment.. In addition, Oishii uses artificial intelligence and data analytics to optimise pollination efficiency by analysing data on bee behaviour and dynamics to determine the best time and place for pollination.
At the same time, Oishii hasVisual recognition technology is used to monitor the growth of strawberries, including growth rate, fruit size and colour, and to predict the ripening time and yield of strawberries by comparing with historical data.
Oishii's choice of high cash crop strawberries and berries, as well as superior indoor vertical growing techniques, have enabled Oishii to realise a finely managed and efficient agricultural production that improves strawberry yields and quality, and achieves sustainable profitability throughout the year in an uninterrupted growing cycle. Oishii also offers its technologies and growing solutions to other companies and is constantly exploring new products and technologies to achieve profitability.
2023 Oishii continues to explore new products and technologies while still establishing production sites and sales channels in different countries to further expand their market share and achieve profitability.
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